AUDIFIED MIXCHECKER GEARSLUTZ TV
Consumers - the everyday people for whom that content is mixed - do not use high-end studio monitors, but often use desktop speakers, tablets, and smartphones to satisfy their everyday listening needs, while watching TV and listening to music in the car remains routine. Indeed, issues such as those commonly faced by broadcast engineers are now even more common. As Audified Marketing Director Jakub Turecek explains, “Ex-broadcast pros from our team always wondered, ‘Why do our trailers always sound so good in the studio, but never the same when you catch them on air?’ When they realised, they said, ‘We should have a TV and a radio in every edit room, so that we can mix directly for TV or radio.’ When they joined our team they expanded upon this idea since sound engineers who mix for iPhone or iPad computer games and YouTube content creators all face the same problem: ‘Do we really need so much gear in our studios? Surely there has got to be a more clever and more convenient way to handle these issues?’” Which was exactly the thinking behind bringing MixChecker into DAWs the world over. However, surely it is better to ask: do you hear what they hear? Think about it… if you’ve ever wondered why music mixes (or videos, movies or showreels) sound worse when moving out of the comfort zone of the studio and into the real world - why it is that they lose the clarity and punch deftly delivered by amazingly accurate-sounding studio monitors, in other words - then try this for an answer: as they are not listening to similar studio-quality playback devices, consumers cannot hear what you hear. MixChecker saves time when inserting it as the last plug-in in the master output track of any DAW (Digital Audio Workstation) project to transform studio monitors into classic reference monitors or one of several consumer devices at the press of a (virtual) button. Mixing music or other content for consumer consumption is an art in itself, one that takes time to master. BOSKOVICE, CZECH REPUBLIC: host application and audio effects developer Audified is proud to announce availability of MixChecker - a must-have mixing assistant plug-in that transforms studio monitors into classic reference monitors or one of several consumer devices to instantly improve mixes - as of May 16…
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